Shanghai Bright Power Semiconductor Co., Ltd. (Registered Address: Room 102, Building 2 and Floor 9-11, Building 3, No.5005 Shenjiang Road, Pilot Free Trade Zone, Shanghai (CN); hereinafter referred to as "we") is the operator of this website. We value the personal information and privacy protection of users (hereinafter referred to as "you"). In accordance with the Personal Information Protection Law of the People's Republic of China and other relevant laws and regulations, we may collect and use your related information to ensure you can properly receive our services. Through this Privacy Policy, we aim to explain the scope of authorization regarding your personal information, how we collect, use, protect, and share this information, as well as your rights. Please read the following content carefully, as it relates to your interests.
Update Date: July 15, 2024
Effective Date: July 19, 2024
Contact for Personal Information Protection:18101814180
Email: sales@bpsemi.com
This policy will help you understand the following:
1. Our commitment to personal information security
2. The purpose and use of collected personal information
3. How we collect and use your personal information
4. How to query or modify user personal information
5. How we share and publicly disclose your personal information
6. How we store and protect your personal information
7. Your rights
8. Cross-border provision of personal information
9. How we protect the personal information of minors
10. How this policy is updated
11. How to contact us
1. Our Commitment to Personal Information Security
To maintain data accuracy, prevent unauthorized access, and ensure the proper use of personal information, we take appropriate hardware, electronic, and management measures to safeguard the confidentiality of the personal information collected on this website. We ensure information security through internal security management norms, technical means, encryption, and other measures, and we promise not to use personal information illegally.
2. The Purpose and Use of Collected Personal Information
Personal information refers to various information recorded electronically or in other ways related to identified or identifiable individuals, excluding anonymized information.
We will collect the following ordinary personal information from you:
1. Name
2. Company
3. Position
4. Country or Region
5. Email
6. Phone Number
7. Any information you publish or submit
8. Browsing history on this website
Your personal information will be retained by us until you withdraw your consent regarding personal information.
3. How We Collect and Use Your Personal Information
We will only collect and use your personal information for the following purposes, within the scope and manner described in this policy:
1. To provide you with a personalized website experience, including product information, solutions, and marketing materials.
2. To respond to your inquiries and feedback left on the website.
3. To manage sales leads and sell our products and services through distributors and partners we have business relationships with.
4. To send you marketing emails related to us or selected third parties (if you do not wish to receive these, you may unsubscribe as indicated in the email).
5. To provide information of interest to you (products visited on our website, videos watched, documents downloaded).
6. To conduct market analysis and data analysis.
7. To send notifications.
8. To protect our intellectual property and prevent fraud.
4. How to Query or Modify User Personal Information
Users can log in and click on their username to access the "Personal Information" page to query and modify their personal information. You should update your personal information promptly whenever there are changes.
5. How We Share and Publicly Disclose Your Personal Information
（1） We will not share your personal information with any company, organization, or individual without your authorization, except in the following circumstances:
① Sharing with explicit consent: We will share your personal information with other parties after obtaining your explicit consent.
② We may share your personal information as required by laws and regulations or by mandatory requests from government authorities.
③Sharing with authorized partners: Some services will be provided by authorized partners solely to achieve the purposes stated in this policy. We may share certain personal information with partners to provide better customer service and user experience.
④Personal information may be shared with relevant parties such as lawyers, bank staff, auditors, and insurance companies when conducting business consultations and receiving legal services (if necessary).
We will only share your personal information for legal, legitimate, necessary, specific, and clear purposes according to laws and regulations, and we will encrypt the shared personal information. We will require partners to keep the shared personal information strictly confidential and to use it legally; partners do not have the right to use shared personal information for any other purpose.
（2） We will not transfer your personal information to any company, organization, or individual, except in the following circumstances:
①Transfer with explicit consent: We will transfer your personal information to other parties after obtaining your explicit consent.
② In the event of a merger, acquisition, or bankruptcy liquidation, if personal information is involved in the transfer, we will require the new company or organization holding your personal information to continue to be bound by this privacy policy; otherwise, we will require the company or organization to seek your consent again.
（3） Public Disclosure
We will only publicly disclose your personal information in the following circumstances:
① After obtaining your explicit consent;
② Based on legal disclosures: We may publicly disclose your personal information in compliance with laws, legal processes, litigation, or mandatory requirements from government authorities.
（4） Entrusted Processing
To improve information processing efficiency, reduce processing costs, or enhance processing accuracy, we may entrust external service providers to process your personal information as needed to provide services. We will sign agreements with the entrusted parties, requiring them to process personal information according to our requirements, this policy, and any other relevant confidentiality and security measures, and we will supervise the personal information processing activities of the entrusted parties. If the entrustment contract becomes ineffective, invalid, revoked, or terminated, the entrusted party must return or delete your personal information.
6. How We Store and Protect Your Personal Information
（1）The personal information we collect and generate will be stored within the territory of the People's Republic of China. We will retain your personal information only for the duration necessary for the purposes stated in this policy and within the period prescribed by laws, stipulations, regulations, rules, and regulatory requirements. For example, we will retain your account and phone information when you log in, provided that you do not delete it or cancel your account, which is necessary for providing services. When you delete or cancel your account, we will immediately delete or anonymize your personal information.
（2）We have implemented industry-standard security measures to protect the personal information you provide from unauthorized access, public disclosure, use, modification, damage, or loss. We will take all reasonable and feasible measures to protect your personal information.
（3）The internet is not an absolutely secure environment, and communications with other users through emails, instant messaging, etc., are not encrypted. We strongly recommend that you do not send personal information through such methods. Please use complex passwords to help us ensure your information security.
7. Your Rights
（1）You have the right to be informed about the processing of your personal information and to make decisions regarding it; you have the right to restrict or refuse others from processing your personal information;
（2）You have the right to (a) access and copy your personal information; (b) request to transfer your personal information to a personal information processor designated by you, which meets the conditions stipulated by the Office of the Central Cyberspace Affairs Commission;.
（3）If you find your personal information inaccurate or incomplete, you have the right to request correction or supplementation;
（4）In the following circumstances, the personal information processor shall actively delete personal information; if the personal information processor fails to delete it, you have the right to request deletion:
①The purpose of processing has been achieved, cannot be achieved, or is no longer necessary for achieving the purpose of processing.
②The personal information processor ceases to provide products or services, or the retention period has expired.
③You withdraw your consent.
④ The personal information processor violates laws, administrative regulations, or agreed-upon processing of personal information.
⑤Other circumstances stipulated by laws and administrative regulations.
If the retention period stipulated by laws and administrative regulations has not yet expired, or if it is technically difficult to delete personal information, the personal information processor shall cease processing except for storage and necessary security protection measures.
（5）You have the right to request explanations regarding the rules for personal information processing from the personal information processor;
（6）In the event of a natural person’s death, his or her close relatives may, for their own lawful and legitimate interests, exercise the rights of access, copy, correction and deletion of the personal information of the deceased as provided for in this Article; except as otherwise arranged by the deceased herein;
To facilitate your access, correction, and deletion of your personal information, as well as to ensure your right to withdraw consent for personal information use and cancel your account, you can fill out the online form on the "Consulting Service" page under "Service & Support" on the homepage and submit your request, or send an email to sales@bpsemi.com to request deletion/modification of account information. When you submit a request, you must provide the name, phone number, and email address used during registration for us to verify and process your request.
8. Cross-Border Provision of Personal Information
Personal information collected and generated within the People's Republic of China will be stored within the People's Republic of China (excluding Hong Kong, Macao, and Taiwan). If we need to transfer your personal information abroad due to business needs, we will comply with the requirements of laws and regulations and relevant regulatory authorities, inform you of the names and designations of the overseas recipients, their contact information, the purpose and method of processing, the type of personal information, and the manner and procedures for exercising your relevant rights with the overseas recipient, and obtain your separate consent.
9. How We Protect the Personal Information of Minors
We value the protection of minors' information. If you are a minor under the age of 14, please have your guardian read this policy carefully before using our products and services, and only use our products or services or provide us with your personal information with your guardian's consent.
For the collection of minors' personal information with guardian consent, we will only use or publicly disclose this information when permitted by law, with explicit guardian consent, or as necessary to protect minors.
If we discover that we have collected minors' personal information without prior verifiable guardian consent, we will take steps to delete the relevant data as soon as possible.
10. How This Policy Is Updated
Once this website changes its privacy policy, we will notify users of the modified, added, or deleted content through a publication on the website, without the obligation to notify separately in advance. Once the website notifies in the aforementioned manner, it is deemed that the user has been informed of the above content. If users continue to use the website's services after changes to this agreement and various rules, it is deemed that users have read, understood, and agreed to accept the modified privacy policy.
11. How to Contact Us
If you have any questions, comments, or suggestions, you can contact us through the following means. We will review the issues as soon as possible and respond within fifteen days after verifying your user identity.
Shanghai Bright Power Semiconductor Co., Ltd.
Contact Number: 021-51870166
Email: Sales@bpsemi.com
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